PERSONAL INNOVATION

I am pleased to present my book "Personal Innovation", which is a guide to help you become aware of your full potential, free your mind from external interference and achieve a full, complete and innovative life.

From Abbas ibn Firnas, the father of aviation, to Steve Jobs, the pioneer of the personal computer, to Walt Disney, Jack Ma, and J.K. Rowling, their stories demonstrate that great visionaries and inventors had to ignore the known in order to develop innovations. These inventions come from taking risks, but also from a desire to create their own experience. They demonstrate that innovation will never come to you if it does not emerge from your mind.

In this book, I introduce you to my two new matrices; personal and professional experience as an important element of strategic analysis and personal innovation applied to the marketing mix. Become better at constantly improving yourself to reach new heights, inspire your loved ones and achieve your dreams.