Ready to
scale your business?

Follow the methods of the scaling expert who has generated over €120M for his clients and created the SCALE Canvas™ framework.

Scale My Business
Mohamed SI AHMED — Management Consultant Dubai
  • Entrepreneurs Supported

  • Million Euros Generated

  • Nationalities Served

  • Consulting Hours

Two books. One obsession.
Taking you to the next level.

  • Free to Succeed — Mohamed Si Ahmed
    Available

    Free to Succeed

    The guide to breaking out of your comfort zone and achieving financial and geographical freedom.

    Order Now
  • Scale From 1M to 10M — Mohamed Si Ahmed
    Available

    Scale From 1M to 10M

    The strategy of CEOs who scale and multiply their revenue tenfold without doubling their workforce.

    Order Now

Discover our
case studies

Watch my consulting mission for SFR Luxembourg and how we increased market share by +65% in key zones and generated several million euros in annual revenue.

Ready to scale your business?

If you are a business leader looking to grow through proven systems, strategies and tactics, get in touch.

  • 30 minutes 180 €

    Flash Session

    One precise problem. One decision to make. We go straight to the point.

    • → Rapid diagnosis
    • → Actionable recommendation
    • → Video call or phone
    Book Now
  • Half Day 1 200 €

    Intensive Workshop

    3 to 4 hours of deep work on your growth strategy.

    • → Situation audit
    • → 90-day roadmap
    • → In-person or video call
    Book Now
  • Full Day 2 400 €

    Deep Dive

    A full day dedicated to transforming your vision into a concrete execution plan.

    • → Full 360° diagnostic
    • → 12-month strategy
    • → Post-session follow-up included
    Book Now

Your consultant

Mohamed SI AHMED served as CMO at Vision IT Group and as CMO and Executive Committee member at SFR Benelux. Today, as Founder and CEO of Diwan Consulting, he has led international M&A deals, structured multi-million euro commercial strategies and supported SMEs and large groups across every continent in their growth.

Over 12 years operating in demanding environments — telecoms, IT & technology, real estate, finance, construction, industry, luxury, hospitality, politics and more. Based in Dubai, he now works with leaders worldwide who have proven their model and want to take the next step: structure, automate and scale without being indispensable.

Mohamed SI AHMED and the Diwan Consulting management team bring strategic vision, operational execution and field-tested methods — not theory.

Mohamed is also the author of "Free to Succeed" (2022) and "Scale From 1M to 10M" (2026), an associate professor at Business School, coach, mentor and international keynote speaker.

Learn More
Mohamed SI AHMED — CEO Diwan Consulting Dubai

They trust me

  • Client of Diwan Consulting — Mohamed SI AHMED
  • Client of Diwan Consulting — Mohamed SI AHMED
  • Client of Diwan Consulting — Mohamed SI AHMED
  • Client of Diwan Consulting — Mohamed SI AHMED
  • Client of Diwan Consulting — Mohamed SI AHMED
  • Client of Diwan Consulting — Mohamed SI AHMED
  • Client of Diwan Consulting — Mohamed SI AHMED
  • Client of Diwan Consulting — Mohamed SI AHMED
From my book: Scale From 1M to 10M

The SCALE Canvas™
The Complete Scaling Architecture

A tool born from 15 years of field experience, built for SME leaders who want to scale to multi-million revenues. No theory, a coherent, readable and actionable management system.

S Situation
Audit of the 5 Truths
Profitability Audit Matrix
Decoding the Real Business Model
Key KPIs · Real Margin
· Real Revenue
· Founder Dependency
Sprint 1 — Diagnosis
C Clarity
Differentiating Positioning
3-Level Offer Architecture
4 Growth Levers
Key KPIs · Conversion Rate
· Average Order Value
· Taux de rétention
Sprint 2 — Strategy
A Acquisition
Structured Sales System
Inbound Marketing
Retention & Expansion
Key KPIs · CAC
· LTV
· LTV/CAC > 3x
Sprint 3 — Sales Engine
L Leadership
Phase Recruitment
Structured Delegation
Intentional Culture
Key KPIs · Delegated Decisions > 60%
· Talent Retention
Sprint 4 — Organisation
E Execution
90-Day Sprints
Crisis Management
Leader Evolution
Key KPIs · OKRs Achieved
· Execution Velocity
Sprint 5 — Performance
Financial Architecture
> 110% NRR
> 45% Gross Margin
> 3x LTV / CAC
> 60% Delegated Decisions
1M€
Your Progress
10M€

A proven coaching methodology

+12
years of experience
2
Books Published
Ex CMO
of major corporations
TOP 1%
French-speaking Consultants

The SCALE Canvas Method

The SCALE Canvas method aims to grow revenue without proportionally increasing headcount, working hours or costs, using clear systems and processes. It combines a preliminary diagnosis, a proven strategy, quick wins, action prioritisation, OKR tracking and a continuous optimisation strategy.

+120%

Tailored Coaching

From our diagnostic call or in person in Dubai, you will experience our personalised, client-focused approach. The goal is not to sell a generic programme, but to provide the most relevant and tailored solution for your business and ambitions.

Session 2

Complete Solution

Individual consulting and coaching, tailored strategy, operational execution, continuous optimisation and international presence. Dubai, Algiers, Luxembourg and Paris. 3 continents, one proven and measurable approach that continues to deliver impact.

Since 2014 I help SME leaders grow their business

  • Abdulla Al Naimi client Diwan Consulting Qatar UAE

    Abdulla Al Naimi

    C.E.O Aslan Invest | Qatar
    • Mohamed SI AHMED structured our company's expansion across three European markets simultaneously from Qatar. Thorough, rigorous work that saved us from costly mistakes and allowed us to make the right decisions at the right time. Exactly what you expect from a true strategic consultant.

  • Jérôme Pinneau client Diwan Consulting Onepoint Luxembourg

    Jérôme Pinneau

    C.O.O Onepoint | Luxembourg
    • In such a competitive IT market as Luxembourg, positioning is everything. Mohamed identified our differentiating levers and translated them into concrete actions. Result: a successful product launch and growth we hadn't anticipated in that timeframe.

  • Nabil Meziani client Diwan Consulting Carrefour Banque France

    Nabil Meziani

    C.I.O Carrefour Banque | France
    • The Salesforce integration at Carrefour Banque was not just an IT project, it was an organisational transformation. Mohamed aligned business teams and strategic priorities with a methodology that delivered measurable results during integration sprints. Efficient, structured and impact-driven.

9 areas of expertise. One goal: to make you scale.

Corporate Strategy

I believe performance is built over time. By working alongside you with rigour, pragmatism and high standards, I help you secure your choices, mobilise your teams and turn your ambitions into measurable results — in your current markets and in new ones.

Business Setup & Structure

Launching a business requires the right legal, tax and operational framework. The right structure determines your ability to operate, grow and attract partners. A well-mastered structure is a lever for stability and credibility.

Organisation

Growth puts pressure on teams, processes and governance. An effective organisation clarifies roles, streamlines decisions and strengthens execution. The challenge is to gain coherence without slowing down the business.

AI & Automation

Operational performance depends on the ability to simplify and automate. Artificial intelligence optimises processes and improves decision quality. Value is created when technology is integrated pragmatically.

HR & Recruitment

Strategy is delivered by the people who carry it. Recruitment and talent organisation determine execution. A structured approach strengthens engagement and collective performance.

Growth, Marketing & Sales

Sustainable growth is built on clear positioning and a structured commercial system. Marketing and sales must function as a coherent and manageable whole. Results endure when the levers are mastered.

Merger & Acquisition

An external growth operation commits the company for the long term. Strategic, financial and organisational analysis is critical at every stage. Value creation depends as much on preparation as on execution.

Corporate Finance

Decision-making requires reliable and shared financial insight. Forecasts, KPIs and monitoring enable anticipation and clear arbitration. Finance becomes a strategic tool when it informs action.

Scaling & Transformation

Scaling requires rethinking existing ways of working. Transformation must be structured, prioritised and managed over time. The goal is to support growth without degrading performance.

Analysis & Insights