Diwan Consulting's teams worked alongside the founders to clarify the vision, formalise the business model and translate the technological innovation into a value proposition understandable and credible to institutional and financial players. The business plan was designed as a structuring tool, integrating market analysis, target definition, development strategy, cost structuring and financial projections. This work enabled Kleenov to present a coherent, realistic and aligned project meeting the requirements of the Startup label, while strengthening the overall credibility of the project.
Strategic and organisational support
Beyond the business plan, Diwan Consulting supports Kleenov across all the support activities necessary for structuring an early-stage startup. In-depth work was carried out on the global strategy, to define clear priorities, a realistic roadmap and a progressive development trajectory. On the organisational side, Diwan Consulting helped Kleenov structure its internal working methods, clarify roles and responsibilities and lay the foundations of an organisation capable of evolving with the project's growth. This structuring was essential to move from an intuitive entrepreneurial logic to a more formalised organisation, without losing the agility inherent to startups.
Marketing structuring and commercial organisation
Diwan Consulting also supported Kleenov in defining its marketing and commercial strategy. The challenge was to make the eco-tech innovation legible to different audiences — partners, institutions, potential clients and investors — while highlighting the environmental impact of the project. Work was carried out on structuring messages, defining communication channels and putting in place the foundations of a commercial organisation adapted to the startup's maturity stage. The objective was to prepare Kleenov for its first traction phases, while building sufficient credibility to engage in discussions with strategic partners.
Human resources and recruitment
In a logic of controlled growth, Diwan Consulting also supports Kleenov on human resources and recruitment challenges. The engagement covers the identification of key profiles, the structuring of competency needs and the definition of an organisation capable of supporting the development of the project. This approach enables the startup to recruit in a targeted manner, aligning human resources with strategic priorities and the financial constraints specific to an early-stage phase.
Investor outreach and fundraising support
A central axis of the engagement concerns investor outreach and access to venture capital. Diwan Consulting supported Kleenov in structuring its pitch deck, ensuring a clear articulation of the vision, the innovation, the business model and the growth potential of the project. This work aims to prepare the startup to engage with investors, incubators and entrepreneurial ecosystem players, presenting a coherent, credible discourse aligned with venture capital expectations. The engagement also includes preparation for investor discussions and structuring the elements necessary for a future fundraise.
Industrial structuring and development strategy
Diwan Consulting also supports Kleenov on more operational challenges, notably reflection around the establishment of an industrial facility in Algeria, linked to the production and deployment of the solution. This industrial dimension is integrated into a global development strategy, taking into account local constraints, growth ambitions and environmental impact objectives.
Value creation and key lessons
Diwan Consulting's support enables Kleenov to have today a solid structure, a clarified vision and adapted tools to pursue its development. By covering all strategic, organisational, marketing, commercial, HR and financial axes, Diwan Consulting acts as a global structuring partner, beyond a simple one-off consulting role.
Conclusion
The Kleenov case study illustrates Diwan Consulting's ability to support innovative startups from the very early phases of their development, particularly in impact sectors such as eco-tech and nature preservation. Diwan Consulting supports many startups in the early stage phase or with an MVP, notably on structuring challenges, investor outreach and access to incubators and entrepreneurial ecosystems on a global scale. This experience enables Diwan Consulting to deeply understand the realities of the startup world and provide pragmatic, structured support oriented towards the creation of lasting value.
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